Google Business Profile Optimization

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Google Business Profile & Google Maps Optimization

A Google Business Profile is often the first place a potential new customer will encounter your business. It is the cornerstone of any successful retail and service based location. 84% of people used Google 3+ times a day in 2024… Google Maps searches for ‘shopping near me’ increased globally by over 100% in 2022. 60% of smartphone users have contacted a business directly using search results. 72% of consumers that perform a local search visit a store within 5 miles of their current location. 46% of all Google searches have local intent.

Benefits Of GBP Optimization

Claiming your Google Business Profile is a good first step, however optimization will bring:

FREE MARKETING: Your Google Business page is showcase of your business and what it offers, including photos and hours, a place to answer questions and provide updates about your business, a place where customers can read and leave reviews, and most important a connection to your website.
INCREASED VISIBILITY: The aim is to be on page 1 for your specific search terms in your local area which will generate continuous ongoing business for your company.
REVIEWS BRING VERY VALUABLE INCREASED CONSUMER TRUST: Google is the first choice (81%) for the modern consumer when it comes to checking online reviews. Most consumers trust reviews like it’s an opinion from a close friend, reviews are worth their weight in gold. Reviews are also a major ranking factor for Google.
IMPROVED CUSTOMER ENGAGEMENT: A business that responds to a minimum of 25% of their reviews experience an average increase of up to 35% more revenue.
GAIN VALUABLE CONSUMER BEHAVIOR INSIGHTS: Use customer insights to improve your business
CONNECT ACROSS MULTIPLE CHANNELS – Search & MAPS: 86% of consumers look up the location of a business on Google Maps.
BETTER SEARCH ENGINE RANKING:Website views, clicks and calls, and other GBP interactions contribute to a higher ranking in Search Engine results pages (SERPS).

Let’s work together

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