Google Ads

Pay Per Click

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!
The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.The ad will appear on the page of results you decide you want it to appear in based on the keywords you choose for a given search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid AND your Quality rating. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.
Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google AdWords?

  • You only pay when someone clicks on your ad
  • You can set a daily budget to control your advertising spending
  • You can pay more or less for particular keywords depending on their popularity in your market
  • You can set geographical constraints on where the ad will show (so local businesses aren’t paying for ads to run in other cities)
  • People who are searching on your preferred keywords are likely to be more qualified prospects than those accessed with other traditional media.

Let’s work together

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